About Us

MeraTractor is a digital marketplace democratising access to commerce, credit, and mechanisation for rural India.

We connect used vehicle sellers across Tier 2 to Tier 4 towns with a reliable, organised source of inventory — starting with repossessed vehicles from banks and NBFCs, and expanding into exchange inventory from new vehicle dealerships. Beyond marketplace access, we equip every seller on our platform with trade finance, retail loan facilitation, and demand generation tools — effectively operating as a plug-and-play dealership infrastructure for semi-urban and rural India.

Our vision is simple but ambitious: to turn every used vehicle seller in rural India into a MeraTractor-empowered dealership — branded, financed, and connected to a national network. From tractors to commercial vehicles, from working capital to retail loans, MeraTractor is building the most trusted platform in rural vehicle commerce.

Today, we operate across 10 states, listed nearly 5 lakh vehicles in FY2025–26 alone, and are growing rapidly — with significant headroom ahead as we expand geographically and deepen our product offering.