Farm Mechanization Products are the costliest movable asset investment done by a farmer. Up to 85% of Indian farmers have landholdings of five acres or lesser. It is not viable for them to buy new Farm Mechanization Products. Hence they end up buying Farm Mechanization Products, often in a relatively poor condition for a high price, as the brokers making the sales deal, take huge commissions.
Thus we have taken the onus to generate the most transparent ecosystem for small and marginal farmers to purchase farm mechanization products and to guide, assist them on their financial decisions as well as to fulfil their financial needs.