Mahindra's 36 hp Four Wheel Drive JV
Local News- 16-07-2016
Mahindra and Mahindra Ltd., which nows owns a sizable part of Mitsubishi Agricultural Machinery Co., Ltd (MAM) now rechristined to Mitsubishi Mahindra Agricultural Machinery Co., Ltd has come up with its first product in a series of launches planned throughtout the year.
The new launch, GX3600S sports a Four Wheel Drive and Power Steering in the 36hp Segment also asserts the Mahindra's plan of capturing the fast growing Four Wheel Drive segment in India.
Earlier restricted to only Orchard Growers and Grape Farmers, this tractor segment has now expanded to all progressive farmers across the country, who now look at getting more done and in an efficient way. Not only is this segment growing for conventional farming, but also for venturing into the use of modern implements and equipments, not experimented before.
We may also see more launches in the category catering to farmers requiring 18 to 50 hp and pose a tough competition to Kubota Agricultural Machinery India which has been the pioneer and leader in this segment.